3.5 million manufacturing jobs will need to be filled in the next decade, but the skills gap is expected to end up in 2 million of jobs unfilled. Manufacturing is now looking for young workers, but what millennials may not realise is that modern manufacturing has undergone a deep makeover. Analytical Textile Technologist, Digital Designer, Robotics Software Developer… Today manufacturing is full of cutting-edge technology and seeks to make the world a better place with the creation of products we use every single day.


Join Dr Mariachiara Barzotto and Dr Paula Pérez-Sobrino (University of Birmingham) for this workshop -in quiz format- to explore the new face of manufacturing, and to find out more about how manufacturers truly design and build the future in smart factories. Two teams plus an audience will put to test their social perceptions on manufacturing labour in the age of millennials and technology.


Reframing Manufacturing Labour is an ongoing project that explores ways to reduce the mismatch between the types of skills that companies in the industry 4.0 are looking for and those that are offered in the labour market. The research aims to raise awareness of the characteristics of future jobs in advanced manufacturing.

This study is conducted jointly at the Birmingham Business School and the English Language and Applied Linguistics Department the University of Birmingham with the support of the European Commission (projects SkillUP and Exploring Multimodal Metaphor in Advertising).


With the support of the Marie Skłodowska-Curie Actions (H2020) and the Marie Curie Alumni Association